New book challenges financial marketers to “Do more than just brand.”
Financial industry marketing expert Martha Bartlett Piland, CFMP, announces the launch of her groundbreaking book, “Don't Just Brand There, Do Something: A Blueprint for Financial Brands That Stand Up, Stand Out and Stand the Test of Time," set for release on March 11, 2025.
This highly anticipated follow-up to Bartlett Piland’s successful “Beyond Sticky” offers a bold new approach for financial institutions seeking to differentiate themselves in an increasingly competitive market.
The book provides actionable strategies for banks, credit unions and fintechs to create unique, value-driven, action-oriented brands that resonate with customers, employees and stakeholders alike.
“Building a brand with substance beyond the quippy slogan requires finding something unique and ownable, and taking action with it,” says Bartlett Piland. “This book shows financial brands how to discover what’s different about them, then seize a position that delivers unequaled value that no one else can replicate.”
Key highlights of “Don't Just Brand There, Do Something” include:
Different types of brand positions and the pros and cons of each.
Techniques for developing and implementing actions that deliver on the brand promise.
How to ensure the actions translate into building a strong employer brand.
Real-world examples and case studies from the financial industry.
about the author
Martha Bartlett Piland, CFMP, is the founder of Banktastic®, a national branding and marketing agency based in Topeka, Kansas (a division of MB Piland Advertising and Marketing). A member of the Kansas Business Hall of Fame, she is a sought-after speaker, author, and media source known for her innovative approaches to financial brand marketing.
